
Grand Seiko:
Alive in Time - Tentagrapgh / Birch
Role - Creative director / Editor - Hakuhodo USA
We capture the spirit of what it means to be "Alive In Time"
I helped Hakuhodo USA team to develop visual narrative for brand new Grand Seiko luxury watch spot. I was involved the project from R&D, mood film as well as whole post production process in charge.
The film iconizes the launch of Tentagraph and Birch as the Grand Seiko’s Evolution 9 collection.
We set its tonality purposeful, clear, confident. A statement, not a question. An expression of living fully. It is spoken in the present moment, inviting the consumer to join us.







